CHIQUITA

Situation: Correct and adjust the Chiquita Visual Identity Guidelines to reflect the company vision, set the tone for future work and to give licensing partners a foundation to work from.

Insight: Chiquita’s global positioning, “Playful by Nature,” evokes a new mood that is iconic, vibrant, fun and joyful.

Solution: Update Brand story and establish tone of voice and key visuals based on consumer research.

Activation: Logo design, Point of sale, Packaging, Print, Brand Guidelines, PPT Template, Digital promotion