DOMTAR

 
 

Situation: The world is going paperless. At least that's been the message for about 40 years. Despite the fact that paper is sustainable and an effective way to communicate on an emotional level, it continues to get a bad rap.

Insight: People don't realize just how much they enjoy paper and rely on it for everyday things.

Solution: Put paper in the lion’s den of digital  by creating the world's first wireless, paper hot spot fully equipped with books, magazines, games and sketchpads and see what happens.

Activation: SXSW booth, PR, Social Media, Video

What we accomplished:

  • 27% increase in website traffic

  • Media & social buzz from Austin to LA

  • 75,000+ video views within two weeks

  • 2015 Cannes Lions International Festival of Creativity – Silver Lion