Situation: Research teams were struggling to meet enrollment goals and were in need of a marketing strategy to reach target audiences in an efficient and cost effective way.

Insight: Volunteering in a clinical trial or research study is rooted in several psychological, social, and practical factors such as altruism and social good, personal health benefits and financial incentives

Solution: Create a social media strategy and content that leverages key motivating factors that drive a person to volunteer in a clinical trial or research study. Present study details in an easy-to-understand way that strips out medical jargon and highlights key benefits. Use imagery that is inclusive and engaging for a broad audience.

Activation: Social Media, Digital, Print

What we accomplished: On average our ads are achieving a 70% lower cost per click according to Facebook benchmark data. Paid social is the top performing recruitment tool generating upwards of 45%+ of randomized study volunteers for major multi-market studies.